National Sales Manager/Director of Sales – Mid-Tier & Specialty Accounts

Bonkers Toys • United States

Full time Feb 12, 2026 (3 months ago)

Job Description

About Us:

We’re BONKERS about toys! Not just any toys, but quality, on-point products made with a little extra TLC. We deliver what fans want to collect. The toys kids are texting and tweeting about. Products that are true-to-license, technically savvy and totally in tune with today’s trends.


Position Overview:

The position of the National Sales Manager/Director of Sales will be responsible for driving profitable national growth and expanding brand presence across specialty, mid-tier retail, and key distribution partners. This role will own national account strategy, manage regional rep organizations, come with strong buyer relationships, and ensure accurate forecasting and execution.


Key Responsibilities:

• Drive item placement, line reviews, seasonal programs, new account openings, and expanded distribution;

• Serve as the primary point of contact for buyers, distributors, and assigned rep organizations;

• Lead buyer meetings, line reviews, and strategic planning discussions;

• Develop and execute annual and long-term sales strategies for assigned accounts;

• Manage and align independent rep organizations to sales strategies;

• Set expectations, priorities, and performance goals for assigned reps;

• Ensure consistent execution of programs, launches, and promotions across regions;

• Forecast sales and plan inventory for assigned accounts;

• Manage promotions, programs, and exclusives with key retailers; and

• Ensure spending supports sales goals and drives results.


Requirements:

• Bachelor’s Degree in Business Administration, Marketing, or similar is required;

• Minimum of eight (8) years of sales experience in the toy industry;

• Experience managing and leading independent rep networks;

• Proven success managing specialty, regional, and national mid-tier retail accounts;

• Strong national mid-tier buyer relationships with a track record of profitable growth

• High proficiency in MS Office, including Word, Excel, Outlook, PowerPoint, and Dropbox;

• Knowledge of LC (FOB) and Domestic shipping procedures; and


Key Skill Set:

• Excellent sales, people, administration, written, and oral communication skills;

• Strong organizational, time-management, and problem-solving skills and ability to meet tight deadlines;

• Excellent forecasting skills;

• Possess elevated financial acumen - Margin/Forecast Planning/ Budget Management;

• Proficient in knowledge of targeted distribution, product categories, competitive set and market triggers within the industry;


What We Offer:

• Competitive Base Salary

• Performance Based Bonuses

• Medical, Dental, Vision Benefits

• 401k

• Vacation and Holiday Time Off


Salary: 100k-160k. Dependent on experience


How to Apply:

Send your resume and a brief cover letter to hrdept@bonkerstoys.com with the subject line: [Job Title] Application – [Your Name].

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